Servy and AtYourGate roll out contactless order and pay & delivery programmes at US international airports
Following the announcement of their partnership in June 2020, Servy, the enterprise self-service platform for hospitality, and in-airport order and delivery app AtYourGate have joined forces to launch several airport programmes.
They have also collaborated in airports where both companies were present with relaunched programmes powered by Servy’s Grab Airport Marketplace technology.
These programmes are now up and running in six airports – Chicago Midway International, Minneapolis-Saint Paul International, Boston Logan International, Philadelphia International, Dallas Fort Worth International and Tampa
International – with plans to introduce similar initiatives in at least six additional airports by mid-2021.
Travellers can now access food and drink deliveries through the website of participating airports, some airlines and other day-of-travel channel partners who leverage the Grab Airport Marketplace technology. As a result, more airport guests are choosing to pre-order meals from their digital devices – at Dallas Fort Worth International Airport, for example, as many as 22% of Grab orders are now placed through airline apps.
Passengers along with airport and airline staff are also enjoying the option to have their favorite menu items delivered directly at a time and location that suits them. At Chicago Midway International Airport, 75% of orders for local bestseller Nuts on Clark located in Concourse A are delivered to passengers waiting in Concourse B.
Similarly, Chickie’s & Pete’s is the most popular food outlet on the PHL Shop Dine programme and is now making deliveries to all terminals and employee breakrooms from its locations at Philadelphia International Airport.
Airport concessionaires working with Servy and AtYourGate are also benefiting from the partnership. They are seeing incremental orders by reaching new guests who would not have ordered without the convenience of a delivery service. Where Servy and AtYourGate programmes were previously separated, participating outlets are now benefiting from having one source for menu updates and integrations to point of sale – helping to make their operations that much easier.
Servy and AtYourGate are continuing to innovate in order to further improve the guest experience for travellers. At Philadelphia International Airport, for example, AtYourGate has launched a pilot programme with Piaggio Fast Forward to deploy Gita, a robot that assists with food delivery to customers using the airport’s contactless ordering system.
Servy Chief Experience Officer Jeff Livney said: “Our partnership with AtYourGate continues to strengthen as we launch more airport programmes. Enhancing hospitality is at the root of everything we do at Servy, and this service undoubtedly makes the airport experience better for travellers.
“Offering more contactless order and pay and delivery options to travellers means they can spend time in the airport however they like and can avoid areas that are possibly more crowded as enplanements increase.”
AtYourGate Chief Experience Officer Chris Hartman said: “We’re delighted to be collaborating with Servy to help airports adapt their offer to best meet the needs of passengers, who will be looking for convenience and ways to stay socially distanced on their return to travel. Our service gives passengers more control over their food & beverage orders, allowing them to receive their favorite food wherever they may be in the airport.”
TPAtoGo is the most recent programme to go live. Currently taking orders for employees, it is set to launch to the public at the end of the month.
“In today’s travel climate, contactless ordering is tremendously important, and we are excited about the upcoming public launch of our TPA to Go program for travellers,” said TPA VP of Concessions and Commercial Parking Laurie Noyes.
“Our goal is to instill confidence in the airport experience and provide tools for our passengers to access food & beverage however they are most comfortable. We believe this new service will provide our guests a first-class contactless experience throughout the airport.”
Servy is described as the enterprise self-service platform for hospitality. Founded in 2014 and launched in 2015 as an airport digital commerce app called Grab, Servy has since expanded the platform and grown outside of airports to provide self-service solutions to hospitality companies of all sizes and venues including airports, rail stations and sports arenas.
Servy provides technology which aims to enhance the hospitality experience, not replace it. The solutions it offers include Order@, which allows traditional dining service to be seamlessly integrated with contactless ordering and payment through guests’ own devices and without the need for an app.
Servy Marketplace provides venues with the option to create their own marketplace with ordering from multiple outlets available within one simple interface. Self-service kiosks give partners the ability to create self-order and self-checkout guest experiences that suit their specific needs.
With a presence in more than 60 airports across the U.S., Europe, the Middle East and Asia Pacific, the Grab app is now the largest omnichannel airport e-commerce platform.
For details on Servy, the Grab Airport Marketplace, and its suite of enterprise self-service solutions for hospitality, see www.servy.us.
AtYourGate is described as the leading in-airport food and retail mobile ordering and delivery service for travellers, flight crews, and airport employees in airports worldwide. Launched in 2018, AtYourGate makes airport shopping and dining easier, safer and more relaxed. See www.atyourgate.com
NOTE: This story will also be featured in our new Airport Customer Experience newsletter, published in association with Airport Dimensions. The newsletter will feature a diverse array of stories related to various aspects of the airport consumer experience, from lounges to health, safety & wellness; relationship management to airport services; landside connections to commerce to culture.To subscribe free of charge please email Cina@MoodieDavittReport.com headed ‘Airport Customer Experience’.
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